MATTA Fair Kuala Lumpur April 2026
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Event Date: April 3 – April 5, 2026
Location: Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur
Organizer: Malaysian Association of Tour and Travel Agents (MATTA)
Event Overview
The MATTA Fair is Malaysia’s premier and largest consumers’ travel fair, held twice a year. It serves as a one-stop platform for holiday-seekers to find exclusive travel deals and packages. The fair typically features over 1,300 booths and attracts more than 180,000 visitors per edition. It is a key driver for the Malaysian tourism industry, often recording sales turnovers exceeding RM300 million.
Exhibits Profile
- National Tourism Organizations (NTOs): International and domestic tourism boards.
- Travel Agencies & Tour Operators: Outbound and inbound travel packages (including Umrah & Hajj).
- Airlines & Transportation: Major carriers (e.g., Malaysia Airlines) and car rental services.
- Hotels & Resorts: Staycation deals, luxury resorts, and theme parks.
- Financial & Travel Services: Banks (e.g., RHB as a common sponsor), travel insurance, and telecommunications (Roaming/SIM).
Visitor Information
- Eligibility: Open to the general public.
- Admission: Usually free or a small nominal fee (check latest updates at the entrance).
- Opening Hours: 10:00 AM – 9:00 PM.
- Key Highlights: Buyers’ Contest (prizes for purchases above a certain amount), cultural performances, and destination presentations.
Event Details
- Industry Focus: Travel, Tourism, and Hospitality.
- Frequency: Semi-Annual (March/April and August/September).
- Past Records (Sept 2025):
- Visitors: ~180,000+
- Sales Turnover: ~RM300 Million+
- Exhibitors: Over 600 participating companies/organizations.